How to manage promotions Archives - Uganda

How to manage promotions

Partner Promotions for Glovo Users

Promotions are one of the main tools partners can use to grow their business at Glovo and reach new customers. On average, partners have doubled their orders and tripled their store visits by running promotions.
Please note though that promotions may have different outcomes depending on:

  • The type of promotion: partners can run product or delivery promos based on their strategy and needs
  • How attractive the products on promotion are
  • The promo length and timing”

Currently, you’re able to set up campaigns for free delivery, fixed delivery fees, 2 for 1 and % discount promotions from the Orders app. We’ll be adding more types
of promotions soon!

  • Free delivery: the user receives the meal/product with no delivery costs
  • Flat delivery: the user pays a flat delivery fee (lower than the regular fee)
  • 2×1: the user buys one and gets another item (same item) for free.
  • Percentage of discount on products: the user pays a reduced price for the ordered products – e.g. 20% off a specific product or the whole menu.

Choose the one that best suits your business needs!

  1. Access the Orders app and go to the “Promotions” tab. To access this section,
    you may need to enter your Administrator Code, which was sent to you by email. If you
    can’t find it, please send us a message via the Order app, by clicking on “Help
    and resources” in the Profile section.
  2. Click on the button “Create campaign”
  3. Choose the type of promotion that you want to run
  4. You’ll be asked to provide the following information:
  • Name of the campaign (Take into account that this name will not appear in
    the app, it will only be used to identify the promotion.)
    Promo specifics
  • Stores for which you’d like to run the campaign
  • Dates for the promotion to apply
  • Budget you would like to spend (optional)

By default, the promotion will be launched as active, you can deactivate this option in the campaign creation process and activate it later from the promotions panel through the “Status” column.

You can set up as many promotions as you want, even during the same period of time. Combining different types of promotions is now a reality!

What are the costs?

Yes, while setting up your campaign you can indicate the maximum budget amount you’d like to spend on that promotion. We will stop the promotion automatically as soon as it surpasses 90% of the budget.
Our recommendation is that you allocate a maximum budget of 10% of your monthly sales, given it will work like a marketing investment.

What will customers see on the Glovo app?

Featured promotions have a higher visibility in the app: the promotion will appear on the promotions section and the yellow promotional tag will appear on your store card.
To create one, when choosing the products included in your promotion make sure you consider the following:

  • Choose at least 3 products for the promotion, including one top selling
    product
  • If you do not have top selling products, choose at least 5 products.

Boost the results of your product promotion to the fullest by following these guidelines!

Performance